The Shurbite Shedevil Lure was introduced in the 1930s. This plastic lure was made by the Shurbite Bait Company out of Bronson, Michigan. This unfished Shedevil is 4″ in the original Shurbite box marked Black & Ivory on the side. The box is in good condition with some of the box sticker worn away but still readable.
These come in all kinds of neat colors.